Who leads it, how the technology is protected, and whose interests it serves — the grounds for trust.
By bringing together the engineering to build the AI and the system end-to-end, a sense for viability honed over more than a decade with numbers, and the national license this business requires by law, the founder has laid the groundwork to carry this venture through.
Engineering Server and database · on-device AI · the Galaxy XR module · the admin system · even this website — the founder builds most of this venture's technical assets directly.
Having pushed detector and tracker AI models through demanding quantization and deep into NPU acceleration in earlier on-device AI work is what makes the AR overlay — the hardest part of building cooking-instruction AI — actually run.
About a decade as a licensed senior claims adjuster — weighing accidents and losses by figures and evidence rather than feeling, reducing the vague to objective measures, day after day.
Deciding which master to launch first in the U.S., judging which agent will deliver the best results on the ground, and designing AI that scores something as subjective as taste — all rest on that instinct.
Source: National Law Information Center (MOLEG, Korea) Law The Franchise Transaction Specialist credential is Korea's only national qualification in franchising, earned by only a small number each year through a multiple-choice first exam and an essay second exam administered by the Korea Fair Trade Commission.
Korean franchise law reserves duties such as 'assessing a franchise's viability' and 'training the parties to a franchise' to this credential, recognizing its expertise — and those two are exactly what this venture turns on. Reviewing which master to launch first in the U.S. and which agent to work with is viability assessment; guiding a master's filming for high-quality AI training material and managing a franchisee's AI cooking study is training.
For a third party — not the franchisor or franchisee themselves — to perform these duties, the Franchise Transaction Specialist credential is required; as the operator, the founder holds that essential qualification directly.
Why is the overlay the hardest part? While hands and ingredients move nonstop in front of you, the detector must find each object accurately → the tracker must follow it without losing it → only then can guidance be laid precisely on top. A slight delay or misalignment breaks the learning. Because all of this must run in real time inside the device — not on a server — quantization and NPU acceleration become the crux.
Whether a patent simply 'exists' is not the point. What truly matters is whether it actually protects your rights. For the same invention, how deeply the attorney understands the technology — and whether they draft the claims with genuine care, skill, and the intent to protect the right's full breadth — decides not only registration but how much real value the right carries.
Our patent is being prepared together with a partner attorney at a major IP firm — one who has handled many patent projects with large enterprises including Samsung Electronics and received a distinguished-attorney award.
Compared with low-cost, high-volume shops focused on the publicity of 'having a patent' over real protection, the cost differs greatly. But knowing the economic value of this technology — and that protecting it protects the assets of the masters and agents who join us — we sought the right expert to secure the right most effectively, filed the patent, and will keep managing it together going forward.
There is a certain grain to why the world feels warmly toward Korea — doing your part with passion and doing it well, without harming others. In a word: conscientious, and capable.
The person leading this venture shares that same grain as ordinary Koreans. Which is why we have no interest in a structure where one party gains while the others' interests are neglected. The master is fairly rewarded for long years of guarding a deep flavor; the agent earns in proportion to the decisive role they play on the ground; and for franchisees in the U.S. — knowing how precious startup capital is to each person and family — we aim to build the whole structure so their choice is one without regret.
Only when all four parties gain does this venture truly last.
Drives the U.S. expansion of authentic Korean head restaurants — developing and upgrading the cooking-transfer AI, running the overall system, and generating revenue too.
A deep, traditional taste — and fair reward for long devotion.
Recruits, operates, and manages U.S. franchises — earning in proportion to that role.
Learns to cook via AI to keep the master's taste, and runs the store with confidence under a trusted brand.
